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Free eBook: Marketing Strategies for Lawyers

Lead Generation and finding new Clients is the livelihood of any Law Practice.  However, we have identified many marketing tactics Lawyers fail to implement.

There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. In this guide, we will expose the top 30 techniques Attorneys should be utilizing to increase leads and revenue.

LOCAL OPTIMIZATION & INBOUND MARKETING FOR LAWYERS

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Meet Jim Burns, Your Client Advocate and Attorney Marketing Expert.

Many law firms are content to pay someone thousands of dollars per month to manage highly competitive, and only somewhat effective, pay-per-click search marketing campaigns.  While this does work to get clients through the door right away, you will end up with a significantly lower ROI compared to inbound.

The very nature of legal services makes Inbound Marketing one of the most powerful forms of marketing available.  Providing content that helps your website visitors understand their legal problems is not only a great way to attract new clients to your firm, but it also helps to immediately build the critical trust necessary in an attorney-client relationship.

Very few firms have even scratched the surface when it comes to employing an Inbound Marketing strategy. Right now, as you are reading this websites like Avvo, Nolo, and others are capturing inbound traffic (your potential leads) and then re-selling them to law firms at a premium. Why not cut out the middle man and let us help you capture this information for yourself?

Unlike PPC advertising or other paid online marketing methods, Inbound Marketing is a long-term strategy. It’s not something you set up overnight and get results from the next day. It takes time to really build up enough content on your blog to produce organic search and social traffic which can be converted into paying clients. Once you get your inbound engine running, however, you’ll have a steady stream of new leads visiting your website every single day, for FREE, which is really the key to building a profitable, highly successful legal practice.

 

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SEE OUR LEGAL MARKETING STRATEGY RESULTS

"The Link 360 Inbound Marketing team has helped me connect with my target market in a personal way.  We have increased the right type of leads coming into our pipeline."
Rob Ianuario, Attorney
Owner, Ianuario Law Firm
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Officeheads Results
  • 1,817 new followers
  • 203 new contacts
  • 13 new sales qualified leads, 1 new sale
  • 8% click-through-rate on Direct Messages
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Officeheads Results
  • 1,817 new followers
  • 203 new contacts
  • 13 new sales qualified leads, 1 new sale
  • 8% click-through-rate on Direct Messages
On-Site SEO for Law Firms | Link360

On-Site SEO for Law Firms

SEO for a attorneys all starts by laying the right foundation. To see results, your website must be optimized for SEO. Content, images, links, and more must all be set up correctly. 

Off-Site SEO | Link360

Off-Site SEO

The key to any successful strategy is segmentation based on client persona. We’ll work with you to create client personas for all areas of your practice in order to produce content meaningful and engaging to your potential clients. 

Search Engine Optimized | link360

Search Engine Optimized Content

Because we research SEO performance for your industry, competitors, and your existing site, our content is optimized for better performance. Localized pages and optimized blog content help build an effective legal website that ranks well for your focus keywords.

Segmented Content | Link360

Segmented Content

The key to any successful law practice strategy is segmentation based on client persona. We’ll work with you to create client personas for all areas of your practice in order to produce content meaningful and engaging to your potential clients.

Meaningful Topics | Link360

Meaningful Topics

We are tuned into hot legal topics that are getting attention, both from potential clients and other legal professionals. We believe that you should be seen not only as excellent lawyers by your clients, but also by your peers as an industry thought leader.

Secure CMS Backend | Link360

Secure CMS Backend

Having a secure website for your law firm is imperative. A hacked site means lost time, money, rankings, and risk to your business. We’ve been choosy about who to trust when it comes to security. Our clients deserve the best in a secure CMS - so that’s what we offer.

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See What Link360 Can Do For You