ATTRACT VISITORS TO YOUR WEBSITE, CONVERT THEM INTO LEADS, CLOSE THEM INTO CUSTOMERS AND DELIGHT THEM AS LONG TERM CLIENTS
Hi I am Elizabeth Yarbrough, Marketing Strategist at Link360
Many of our clients came to us to generate leads, but didn't know quite where to start. They hadn't had success with traditional methods, and certainly did know a true ROI for their Marketing Dollars.
Did you know that inbound marketing is helping B2B companies increase their leads by 84% on average, making Inbound the most effective means of capturing new clients for your business today.
The Link360 Team has helped our organization create an internet marketing campaign from the start and grow that to include our website and other lead generation areas. They have helped us scale up and scale down when needed and are always aware of what is best for us. It really impressed me that they are not just out for the sale, but truly what is best for us as the client.
Don Kredensor, Managing Partner, Voluntary Benefits at Work
It begins with your website! Great website designs build trust and credibility, and contains engaging and persuasive content that speaks to the deep needs of your target audience.
Converting traffic into qualified leads is about providing persuasive and engaging content that shows prospects how your services are the only choice to solve their unique problems.
While Link360 helps you dramatically increase sales, we don’t stop there! We turn first-time customers and clients into repeat sales by adding value through additional content marketing and follow-up procedures.
Sidekick is an add-on tool we use in conjunction with marketing automation software. It notifies you via your desktop or mobile device that your e-mail or other marketing content has been viewed and more specifically, who viewed the content.
This tool provides your sales team with the feedback they need to succeed. Imagine your sales team having the ability to see when their e-mails are opened and what website content is being looked at or downloaded. The use of Sidekick allows your team members to have an educated conversation with a prospect about exactly what has interested them, or drawn them to your company.
When bringing in a new customer, every stage in the process is different and requires a unique approach to move the job forward. With Sidekick you'll be able to determine exactly where your prospect is in the sales process and target them accordingly with the right communication. Sidekick is a must have communication enablement tool to efficiently move your prospects to close.
At Link360, we believe in measurable goals that lead to measurable results. Whether that is an increase in traffic to your page or an increase in sales, we’re committed to using accountable marketing strategies.
We use smart analytics systems, like Hubspot, to ensure that you are targeting your prospects based upon their current interests and search input. Link360 can maximize your client opportunities by testing content used in direct messages to ensure that it reflects your audience’s intended search. We can also test content used in landing pages and blog posts to efficiently move your prospects through the buyer’s process.
As a Hubspot partner we not only promote their CRM but we use it daily as well. We have tried or tested almost every CRM on the market and we have found nothing that works as well.
Your sales team wants to sell...not deal with a cumbersome CRM and multiple programs to get the information that they need to sell.
HubSpot CRM automates the tasks salespeople hate and takes minutes to learn – not months. That means doing more deals and less data entry.
Plus, interactions are tracked automatically and deals are displayed on one dashboard for total visibility without added work.
Best of all, you can enjoy up to 1,000,000 contacts, users, and storage without any expiration date – whether you're a team of 1 or 1,000.
A "call to action", or CTA, is simply a button that promotes an offer and links to a landing page. Making sure that your CTA’s are aligned with the right content to drive conversions take a complete understanding of your buyer personas.
We will test your CTA to ensure that we are driving more of the right actions from the right visitors. This conversion rate optimization, as we call it, allows us to further refine and tune your campaigns for the best possible return on investment.
Different CTA’s are used during each phase of the of the sales process. Each CTA should be aligned within the context of the content it is placed in.
Landing pages give your company the opportunity to bring in more clients by appealing to a selected area of your service or by using content that catches the eye of a specific audience.
The creation of a landing page is dependent on the goals we have set with you and data analysis to determine the highest converting content. Link360 can test several landing pages for your business by using a marketing automation software that helps us uncover the content bringing in the most views and sales. By running ads to match the launch of your landing page, we create a seamless experience for the customer.
In addition, we work with you to get to know your consumers. At Link360, we understand the importance of knowing your target audience. The more you know, the more you can appeal to them.
With new technology coming out every day, it can seem like email is on its way out. Here at Link360 we want to make one thing abundantly clear: email is still an important part of marketing.
Email is a powerful tool - especially when combined with insightful metrics that inform strategic workflows designed to automatically answer questions your readers have about your service offerings.
The best part about email is its versatility. When considering the inbound methodology, email is primarily used to close leads into customers, it can also be used to delight your customers as well. When it comes down to it, the primary function of email is to nurture your leads into customers. Nurturing is all about sending the right email to the right audience at the right time.
Content marketing is the foundation to Inbound Marketing and should be the most important part to your overall strategy. While keeping your image fresh for both potential prospects and search engines, content allows you reach people at the right time in their buyer’s journey with the right message.
At the beginning of our client relationships, we engage your team in a deep dive discovery meeting to understand your target personas and your buyer’s journey. From this foundation, Link360 can generate the right content and our strategy can be implemented.
Whether on social media, through blog posts or eBooks, great content marketing engages people and ultimately assists in closing your online visitors into customers. We use Hubspot metrics to discover what content is, or will, serve best in your buyer’s journey and then we optimize that content for search engines to provide you higher quality leads.
Having the right easy-to-use content management system (CMS), allows you to utilize your website to its full capacity.
Part of our growth drive web design process is exploring the different Content Management System options and discovering what works best for you. Whether we use Wordpress or the Hubspot CMS, these systems ultimately become the center of all of your content marketing efforts.
We are your partner, and in that we help our clients understand how each system works, and how to best utilize the platforms to meet the next phase of growth for their business.
We tirelessly research SEO performance for your industry, competitors, and your existing site. That’s why our superior content is highly optimized for the best possible performance.