With an estimated projection of 2.77 billion users around the globe, social media is the platform to find and engage with potential patients. You must go where your audience is…and since many of them are seeking to connect with and locate new brands on social, it's important to show up where they're looking!
Originally a form of online journalling, blogging started out as a way for people to share their thoughts, interests, and daily lives. Today, the humble blog has evolved into a highly sophisticated marketing tool for businesses. Taking advantage of this platform yields great results in improving business performance on countless fronts.
As a marketing-savvy business owner, you understand how content marketing can benefit you. You also know that social media is a key part of your marketing strategy. But how do content and social media go together, and how can you combine the two for maximum effect?
While new trends and technologies are always influencing the marketing world, there's one long-term development that keeps moving forward. Content marketing has dominated the marketing sphere for quite a while and there's no reason to believe this will change anytime soon.
Negative reviews are always a bit of a let-down, but they're also a natural part of the reviewing community. It's important that people be able to leave bad reviews to warn each other off of unpleasant experiences, and it's also important for practices to be able to address bad reviews and take the chance to improve if they're going to. That said, as constructive as you can possibly be about a bad review, they still bring down your stats and make your practice or treatments look bad.
Every time someone wants to visit a new Dental Practice or learn more about their dentist, they search for it on Google. If they're already on the road or plan to be shortly, they skip the usual research into websites and go straight to a Google Maps search. Here, nothing matters more than your Google Dental Practice listing.
Dentists are a notoriously friendly bunch. Always smiling and talking about smiles. They send holiday cards, are great with children, and work hard to put nervous patients at ease. So why then do so few dentists make a splash on social media where friendliness is key? The fact of the matter is that it's simply a little challenging to get people excited to talk about teeth, and discussion is at the heart of social media marketing. The successful brands that are hits in the online social communities can start lively conversations at the drop of a hat simply by throwing out a discussion topic their audience is sure to enjoy.
One of the primary ways that people learn information these days is through search engines. Whenever we need to know something, our first thought is to pull out our phones, or log on to our computers, and look it up. No matter what your business is, you want to be the answer to someone's question. Whether you're a pizzeria and the question is "Where can I get pizza near me" or a graphic designer and the question is "How do I get a logo for my business?", or anything else, you want to be at the top of the search results. The higher you rank in search results related to your business, the more likely it is that someone will then visit your site, learn more about you, and become a customer.
If you haven't heard of Search Engine Optimization before, it is essentially the methods used to make your website more search engine friendly, and to appear higher in the results. There are 3 main things that you need to do in order to get started.